Program Manager - Ecommerce Monetization

Job description

Company Overview:

Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store. For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.

We have also built the country’s largest digital B2B platform, the Plantix Partner App for for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalogue, offers transparent pricing, easy payment and business management.

We are looking for someone with an “ownership mindset” or have proved the same in the past as an entrepreneur or revenue driver. This role will work at an intersection of Sales, Product, Purchase & Marketing to drive digital transformation projects which increases the e-commerce business. 


Your Role:

  • Understand app data, transactional data to identify gaps & opportunities for revenue growth.

  • Create & run an experimentation program to boost revenue.

  • Develop & execute cluster/state wise digital sales & merchandising plan based.

  • Design/deploy consumer promotions to drive conversion & purchase on the app.

  • Create, deploy, measure marketing plans for monetization to achieve ROAS/Cost per order benchmarks.

  • Collect data, use relevant attribution frameworks and evaluate marketing performance in a dynamic environment.

  • Liaise with revenue teams to streamline projects & opportunities.

Job requirements

Job Requirement:

  • 4+ years of experience in category management & growth roles.

  • Has experience in taking category revenue from 0 to 1.

  • Working with cross functional teams.

  • Key Skills - Planning, Merchandising, Experimentation, Conversion Rate Optimization, Revenue Growth, Data Analytics, Business Transformation.

What we offer:

  • Great learning and growth opportunities
  • Opportunity to work on a great product and have a big impact
  • Modern and well-equipped office in the center of Indore with a creative and inspiring environment
  • Company-sponsored health & accidental insurance coverage and much more!

Sounds super interesting? Apply here!