Company Overview

Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.

For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.

We have also built the country’s largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.

What’s exciting in Plantix

• Working for a growing, VC-backed, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers

• Modern and well-equipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment

• Company-sponsored health & accidental insurance coverage

• Team Lunches, Dinners

• Rewarding career opportunities

• Success & Festive Celebrations and much more..!!

Snippets about Manager - Acquisitions

We are looking for a marketing professional who can own customer acquisitions & activation initiatives for our B2B e-commerce app. This role involves managing campaigns, liaising with product & sales teams. 

Roles & Responsibilities

As a Manager - Acquisitions, you will be responsible to

• Lead customer acquisition, onboarding & assist in successful activations of agri-input retailers.

• Plan & execute app installation campaigns across facebook, google & other networks.

• Use direct messaging mediums to get installs & optimize the activation funnel.

• Champion customer onboarding process. Plan experiments to optimize acquisition funnel.

• Liaise with sales teams to achieve monthly activation targets.

• Optimize in app - registration flow.

• Drive conversion from registration to activations through flow based campaigns, coupons & other innovative ideas.

Education & Experiences

• 3+ years of experience in app based acquisition campaigns.

• Experience working with the inside sales team will be a plus.

• Experience in testing & scaling digital channels - Ad networks, direct messaging mediums.

Skills

• Tools - Facebook Ads, Google Ads, Analytics - Google Analytics, Firebase

• Creative management.

• Mobile attribution.

• Experimentation & Testing.

• Budget Management & forecasting.

Abilities & Traits

• Strong analytical and critical thinking abilities

• Growth mindset to go the extra mile.

• Agility to deliver faster results matching the business objectives.

• Passion to take up challenging projects out of the comfort zone and produce desired results.

Interview Process

Level - 1 : HR Round

Level - 2 : Technical Round

Level - 3 : Culture Fitment Round

Job Location

Indore

Education & Experiences

• 3+ years of experience in app based acquisition campaigns.

• Experience working with the inside sales team will be a plus.

• Experience in testing & scaling digital channels - Ad networks, direct messaging mediums.

Skills

• Tools - Facebook Ads, Google Ads, Analytics - Google Analytics, Firebase

• Creative management.

• Mobile attribution.

• Experimentation & Testing.

• Budget Management & forecasting.

Abilities & Traits

• Strong analytical and critical thinking abilities

• Growth mindset to go the extra mile.

• Agility to deliver faster results matching the business objectives.

• Passion to take up challenging projects out of the comfort zone and produce desired results.