Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.
For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.
We have also built the country’s largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.
What’s exciting in Plantix
Working for a growing, VC-backed, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers
Modern and well-equipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment
Flexible working hours and remote working
Global company approach
Company-sponsored health & accidental insurance coverage
Rewarding career opportunities
Success & Festive Celebrations and much more..!!
Snippets about Executive Vice President - Growth, Marketing & Business Development
The person in this role would direct and oversee our Marketing department. He/she will design, implement and monitor effective marketing strategies that align with our business goals.
Our ideal candidate is expected to have a solid Marketing background from the ecommerce industry and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This role will report directly to the CEO and will oversee internal Marketing & Business Development teams.
Roles & Responsibilities
As an Executive Vice President - Growth, Marketing & Business Development, you will be responsible for …
Marketing & Business Development:
Develop and implement a cohesive marketing plan to increase brand awareness
Set current and long-term goals for internal teams
Build relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns and improve them when necessary
Prepare regular reports and presentations on marketing metrics for the CEO and founders
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Partner with other members of the executive team to execute the company’s strategic plan, and to develop future plans
Lead the marketing and sales team to drive revenue growth in existing channels
Own all retailer relationship activities
Maximize customer reach and marketing efficiency
Drive aggressive business growth across all customer segments and profiles
Improve the individual customer experience together with Product Management
Build and foster creative teams committed to continuing our culture of innovation
Monitor the revenue forecasts, adjusting as necessary to create sustainable growth
Growth in E-commerce :
Lead or supervise delivery of consulting services to cross-functional client teams
Engage with clients to identify key strategic challenge(s) and offer solutions
Provide recognized thought leadership and points of view (including white papers) on Digital strategies and consumer experience including eCommerce, Social Media, Digital in retail
Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs define cross-channel implications and opportunities, define impact to brand
Position our industry-leading products (Plantix Partner, Plantix Doctor, Partner Dukaan) in an industry-leading way
Partner with IT to deliver all site development phases from concept to launch
Own visual merchandising of the WEB storefront
Sets vision and strategy for holistic and seamless shopping experience for plantix across all digital channels
Leads and manages site experience, content, operations and visual merchandising team with focus on building a high performance team who thinks end-to-end and is committed to flawless execution
Education & Experiences
Minimum Bachelor’s degree in Marketing/Business Administration/business management.
A Master's degree in Marketing/Business Administration/business management would be advantageous.
Minimum 12 years experience in a Digital Marketing leadership role
Minimum 8 years of experience in ecommerce company in leadership capacities
Prior experience in an Agritech / Food Tech / E-commerce company would be advantageous.
Proven track-record across all key functions required to drive and implement revenue growth in a marketplace or ecommerce business
Proven experience developing and executing business strategy
Excellent communication skills -reading, emailing, speaking.
Top class client acquisition skills thriving to generate demand in digital channels
Significant general management and P&L experience
History of decision-making based on business metrics
Inspirational leadership style and hands-on approach
Strong communicator with excellent command of written and spoken English
Strong presentation skills proven at the C-level
Independent problem-solving and quick decision-making skills.
Rich public speaking skills to negotiate with or convince with ideas in a large crowd setup. Tech savviness to play with all tech tools to the best possible use.
High precision and accuracy skills in data management and reporting.
Business acumen and entrepreneurial skills while making key people decision
Abilities & Traits
Strong analytical and critical thinking abilities
Growth mindset to go the extra mile.
Agility to deliver faster results matching the business objectives.
Exhibit leadership traits to the team members and offer inspiration to others.
Passion to take up challenging projects out of the comfort zone and produce desired results.
Indore as a base with 50% time to be spent here and the rest working from home.