Company Overview

Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.

For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.

We have also built the country’s largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.

What’s exciting in Plantix

• Working for a growing, VC-backed, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers

• Modern and well-equipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment

• Flexible working hours and remote working

• Global company approach

• Company-sponsored health & accidental insurance coverage

• Rewarding career opportunities

• Success & Festive Celebrations and much more..!!

Snippets about Executive Vice President - Growth, Marketing & Business Development 

The person in this role would direct and oversee our Marketing department. He/she will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate is expected to have a solid Marketing background from the ecommerce industry and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This role will report directly to the CEO and will oversee internal Marketing & Business Development teams. 

Roles & Responsibilities

As an Executive Vice President - Growth, Marketing & Business Development, you will be responsible for …

Marketing & Business Development:

• Develop and implement a cohesive marketing plan to increase brand awareness

• Set current and long-term goals for internal teams

• Build relationships with media and stakeholders through creative PR strategies

• Monitor all marketing campaigns and improve them when necessary

• Prepare regular reports and presentations on marketing metrics for the CEO and founders

• Conduct market analysis to identify challenges and opportunities for growth

• Provide guidance and ideas to organize effective marketing events

• Partner with other members of the executive team to execute the company’s strategic plan, and to develop future plans

• Lead the marketing and sales team to drive revenue growth in existing channels

• Own all retailer relationship activities

• Maximize customer reach and marketing efficiency

• Drive aggressive business growth across all customer segments and profiles

• Improve the individual customer experience together with Product Management

• Build and foster creative teams committed to continuing our culture of innovation

• Monitor the revenue forecasts, adjusting as necessary to create sustainable growth

Growth in E-commerce :

• Lead or supervise delivery of consulting services to cross-functional client teams

• Engage with clients to identify key strategic challenge(s) and offer solutions

• Provide recognized thought leadership and points of view (including white papers) on Digital strategies and consumer experience including eCommerce, Social Media, Digital in retail

• Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs define cross-channel implications and opportunities, define impact to brand

• Position our industry-leading products (Plantix Partner, Plantix Doctor, Partner Dukaan) in an industry-leading way

• Partner with IT to deliver all site development phases from concept to launch

• Own visual merchandising of the WEB storefront

• Sets vision and strategy for holistic and seamless shopping experience for plantix across all digital channels

• Leads and manages site experience, content, operations and visual merchandising team with focus on building a high performance team who thinks end-to-end and is committed to flawless execution

Education & Experiences

• Minimum Bachelor’s degree in Marketing/Business Administration/business management.

• A Master's degree in Marketing/Business Administration/business management would be advantageous.

• Minimum 12 years experience in a Digital Marketing leadership role

• Minimum 8 years of experience in ecommerce company in leadership capacities

• Prior experience in an Agritech / Food Tech / E-commerce company would be advantageous.

• Proven track-record across all key functions required to drive and implement revenue growth in a marketplace or ecommerce business

• Proven experience developing and executing business strategy

Skills

• Excellent communication skills -reading, emailing, speaking.

• Top class client acquisition skills thriving to generate demand in digital channels

• Significant general management and P&L experience

• History of decision-making based on business metrics

• Inspirational leadership style and hands-on approach

• Strong communicator with excellent command of written and spoken English

• Strong presentation skills proven at the C-level

• Independent problem-solving and quick decision-making skills.

• Rich public speaking skills to negotiate with or convince with ideas in a large crowd setup. Tech savviness to play with all tech tools to the best possible use.

• High precision and accuracy skills in data management and reporting.

• Business acumen and entrepreneurial skills while making key people decision

Abilities & Traits

• Strong analytical and critical thinking abilities

• Growth mindset to go the extra mile.

• Agility to deliver faster results matching the business objectives.

• Exhibit leadership traits to the team members and offer inspiration to others.

• Passion to take up challenging projects out of the comfort zone and produce desired results.

Job Location

Indore as a base with 50% time to be spent here and the rest working from home.