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Category Manager - Crop Protection

On-site
  • Indore, Madhya Pradesh, India
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Job description

Company Overview

Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.

For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.

We have also built the country’s largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.

What’s exciting in Plantix

  • Working for a growing, VC-backed, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers
  • Modern and well-equipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment
  • 5 days a week
  • Flexible working hours and remote working
  • Company-sponsored health & accidental insurance coverage
  • Team Lunches, Dinners
  • Rewarding career opportunities
Success & Festive Celebrations and much more..!!


 Roles & Responsibilities


  • Creating and developing a long-term plan and strategy for development of the category/brand

  • Develop strong working relationships with buying, marketing and merchandising teams.

  • End to end management of product i.e. from supplier to customer.

  • P&L owner for the brands being managed

  • Manage Portfolio : New product acquisition and pricing strategy, managing product portfolio and inventory management. Shape long term portfolio expansion built on macro trends.

  • Brand management: Brand sourcing & management, Brand relationship management.

  • Category Analytics: proficient in analytics to identify growth areas and execute

Job requirements

  • 5+ years experience in category management, any industry

  • Experience in crop protection and seeds companies will be given preference

  • Has the ability to align teams on the initiatives

  • Understanding of crop pattern and associated technicals and products for a given geographical area

  • Is on top of market knowhow regarding operating prices of products and demand supply situation in key geographies

  • Has a network with the think tank in Agritech community and knows key decision makers among the top brands

  • Willing to relocate to Indore

  • Sales/Marketing and Procurement Experience in the Agri-inputs domain

  • Is curious and willing to learn and experiment

  • Good communication, negotiation skills and takes calculated risks

  • Good at stakeholder management & fostering relationships with companies

  • Proficiency in English and good at presentations

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