Brand Manager - Plantix (Farmer & Partner App)

Job description

Company Overview:

Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store. For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.

We have also built the country’s largest digital B2B platform, the Plantix Partner App for for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalogue, offers transparent pricing, easy payment and business management.

Would you love to join our dynamic team of over 250 people? We are looking for someone who is passionate about agriculture, technology & communications. can create mindshare, wallet share for Plantix Apps (Farmer & Partner) among farmers & agri-input retailers in India respectively & be the voice of the consumer for the organization.

Category - Agri-Tech : Digital farming & agri-input e-commerce.

Skills : Consumer Insights, brand management, digital channels, creatives, copywriting.

Key Responsibilities -

Competition & Consumer Insights

  • Keep abreast of competition, develop frameworks for understanding consumers, identify challenges & opportunities for the category.

  • Organizing and facilitating consumer interactions at regular intervals for internal stakeholders.

  • Doing regular market visits to gain a pulse of the market and customers.


  • Identify customer segments, pain points & take responsibility for crafting compelling communication.

  • Evaluate ideas, copy & design. Drive asset production for digital campaigns, OOH, PR.

  • Evaluate asset quality and enable creative designers to churn out superior quality assets.

  • Layout unique brand assets, tone which resonates with rural India.

  • Quality assurance for vernacular creatives.

Campaigns Planning

  • Translate consumer insights, business plans into monthly campaign plans.

  • Hold all threads of the campaign together right from Strategy (Business Case & Marketing Plan) to Ops (PR/PO/Payment) to Legal, Analytics, Research, Procurement, Internal Communication, etc.

Job requirements

Requirements -

  • 2+ years of experience in brand & communication management for startups/digitally native brands/ advertising agencies/FMCG.

  • Prior experience in developing benefits, RTB for brand, writing copies & translating into digital campaigns.

  • Experience in project management, brand strategy, brand health, advertising measurement, consumer attitudes and usage.

  • Ability to independently own and deliver projects with considerable scope and/or complexity with significant impact on customer engagement and platform's business.

  • Graduate/Postgraduate in marketing, communication, advertising.

  • Experience in rural marketing will be an advantage.

    Why Plantix?

    • You will work on meaningful products that have a direct positive impact on user's lives

    • A diverse, knowledgeable and excellent team to work with

    • A competitive compensation package that includes salary, benefits and company shares

    • A high-impact work environment with short decision-making process

    • Modern and well-equipped office in the center of Indore with a creative and inspiring environment
    • Work life balance - Flexible working hours and remote working
    • Company-sponsored health & accidental insurance coverage

      Sounds interesting? Apply here!